Ok, so as Sydneysiders, our biggest gripe is that we don't have access to all those lovely little Melbourne lane ways full of cosy wine bars. But wait a second... we do, you just have to find them! Last November, Tourism Victoria launched a brilliant marketing campaign where they poshed up a decaying old building and transformed it into a pop up replica of one of their classy establishments to showcase the King's Valley Wine region. The bar was located in a secret venue where those brave enough regisered to attend and only found out the address on the day of the event. I was fortunate enough to be privvy to this little secret as I assisted designer Emma Elizabeth (see prior post) to style this unique pop up venue in King's Vault. Check out these shots I took before the word spread!
Monday, May 10, 2010
Shhh... don't tell anyone
Labels:
Bar,
Emma Elizabeth Designs,
King's Vault,
Pop Up,
Tourism Victoria
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