Monday, May 10, 2010

Shhh... don't tell anyone


Ok, so as Sydneysiders, our biggest gripe is that we don't have access to all those lovely little Melbourne lane ways full of cosy wine bars. But wait a second... we do, you just have to find them! Last November, Tourism Victoria launched a brilliant marketing campaign where they poshed up a decaying old building and transformed it into a pop up replica of one of their classy establishments to showcase the King's Valley Wine region. The bar was located in a secret venue where those brave enough regisered to attend and only found out the address on the day of the event. I was fortunate enough to be privvy to this little secret as I assisted designer Emma Elizabeth (see prior post) to style this unique pop up venue in King's Vault. Check out these shots I took before the word spread!

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